American Appearance --- The American Apparel Controversy

Controversy. It is one word that can get almost anyone's attention. About 15 minutes ago, I was scanning my Facebook news feed and came across Teen Vogue's status update asking for readers to "sound off" on the newest controversy in the fashion retail industry.  American Apparel has been accused of discriminating against the appearance of the employees. No, it is not a new issue, however, it seems American Apparel has taken the matter to the extreme by picking at qualities such as over-plucking eyebrows! Beyond ridiculous, right?

According to the American Apparel site, it is stated that:

"Individuals should be able to present themselves in a way that impresses and inspires our customer. There should be a firm understanding that our brand image embraces the natural human state including physical imperfections. For those that work on our store floor, we are looking for people who present themselves in a natural manner in terms of makeup, hair style, etc."

Now, with that, I would like to know who's to say their preferred image inspires customers. Yes, an employee should present themselves professionally to customers, but to pick at such petty things that simply cannot be changed is absolutely ludicrous. New employees applying for a position have been requested to attach full-body photographs as a part of the process. Even worse, it has been reported that American Apparel management asked females to lose weight! I've heard from many associates that other retail stores follow the same procedures.

In my opinion, American Apparel seems to be following the typical American outlook on beauty. In order to be of any value, one must possess symmetrical features and be in their consideration, "perfect". Anyone who does not have or soon conform to these standards of appearance are worthless. This belief is also reflected in the advertisements we see on a daily basis. Why not choose "model" associates who appear as the buyer does while still maintaining the professional attitude and cleanliness?

So here's my question:

"Do you think American Apparel, and other stores, are right to discriminate against its employees in such a way? Should only "good-looking" employees be hired?"

Do vote for a choice and leave further comments below!

-- Jae

• Yes, they should be able to hire only "good-looking" people. (1 vote)
• No, they should NOT be able to hire only "good-looking" people. (3 votes)
• It depends on: professionalism, overall cleanliness, etc. (3 votes)
• Either way, it doesn't matter to me. (0 votes)