For the loyal fans of Betsey Johnson, we know that this eccentric young woman at heart does not make products for her customers that do not reflect her style. She does not conform to the usual formula of the fashion industry and she's very knowledgeable on how the marketing and merchandising works and seems to take some of those decisions into her own hands. This is what makes me so loyal to not only her line, but to Betsey Johnson as a person. WWD Magazine wrote today that Johnson is coming out with a new fragrance which is intended to revive her 1982 fragrance. She currently has an agreement with a New York company -- Inter Parfums Inc. that will run into December of 2015.
Inter Parfums Inc. is a fragrance and personal items company. Yes, that does include cosmetics! So there is a possibility that Betsey Johnson will come out with a designer cosmetics line of her own. The fragrance is scheduled to hit the 66 Betsey Johnson boutiques as soon as next month! It will be an inexpensive way to get in touch with the designer brand. It has not yet been stated what scents the perfume will have, but I imagine it will reflect the designer's personality greatly -- a fragrance of eccentricity.
Forever Fashion,
Jae
No comments:
Post a Comment